Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor. The two became best friends through years of creative collaboration and developed GDY as a hair color brand with a vision to create a community around self-expression, color and happiness about being who you are. What are we building? GDY is an extension of Hayley & Brian’s shared passion to provide a brand that breaks down that wall of just being a company, and creating a community you can be a part of, empowered by tools that encourage your freedom of self-expression. Are products vegan and cruelty-free? Yes! All Good Dye Young products are cruelty-free and vegan. We are Leaping Bunny Certified! Are our products safe? Yes! Good Dye Young products are safe to use for all ages and hair types. Our dyes contain salon-grade pigments and high-quality ingredients. Good Dye Young Key Features: NATURAL CARE. Botanically Infused with Natural Sunflower & Other Nourishing Conditioners to Nourish from the Damage Caused by Lightening. Ammonia-free, PPD-free and Formaldehyde-free formula. BOLD COLORS. Mixable Unapologetically Loud Colors, Deep, Vibrant and Long Lasting. Mix with Fader for Lighter Tones and None More Black for Darker Tones. RELAXING SCENTS. Essential Oil of Bergamot for All-Natural Citrus/Spice Fragrance. Bergamot Essential Oil is Known for its Relaxing, Soothing and Purifying Benefits. RESPONSIBLE. Vegan & Cruelty Free Cream Formula, PETA approved and winner of the 2017 Libby Award as Best Vegan Hair Dye. HOME GROWN. , Born in Nashville and Representing an Inclusive Community Country of Origin: USA Manufacturer/Importer/Packed By:Good Dye Young.