Good Dye Young Semi-Perm Dye (Ex-Girl) with Hair Lightening Kit (4oz) Key Features: Hot Pink Based Color: Our semi permanent hair color hair dye does not damage the hair, in fact, they’re super conditioning. The color in our color changing hair dye is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair (lasts 15-24+ washes) Natural Ingredients: This non permanent hair color is fragranced with the essential oil Bergamot, known for its mood-lifting properties. Our temp hair color uses Sunflower Extract to add UV protection to shield hair from the sun and hot tools that cause color fading. Vegan, Cruelty-Free, & Made in the U.S.A.! Prep Your Hair: Our bleach powder for hair preps the hair for our ultra-vibrant semi-permanent dyes. The 25-volume hair dye developer bleach cream is powerful enough to lift the hair without compromising its integrity. This hair bleach kit is vegan, cruelty-free, and gluten-free. Doesn’t Damage Your Hair: The coconut oil helps to condition hair during the lighting process. The soy protein of this lightening powder for hair works to minimize damage while coconut oil adds back moisture that is removed during the lightning process. About GDY: Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hairstylist and makeup artist, Brian O’Connor. GDY comes with a vision to create a community around self-expression, color, and happiness about being who you are. Country of Origin: USA Manufacturer/Importer/Packed By:Good Dye Young.