Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor. The two became best friends through years of creative collaboration and developed GDY as a hair color brand with a vision to create a community around self-expression, color and happiness about being who you are. What are we building? GDY is an extension of Hayley & Brian’s shared passion to provide a brand that breaks down that wall of just being a company, and creating a community you can be a part of, empowered by tools that encourage your freedom of self-expression. Are products vegan and cruelty-free? Yes! All Good Dye Young products are cruelty-free and vegan. We are Leaping Bunny Certified! Are our products safe? Yes! Good Dye Young products are safe to use for all ages and hair types. Our dyes contain salon-grade pigments and high-quality ingredients. Good Dye Young Key Features: High-kickin Hot Pink Hair Dye! Our Good Dye Young Hair Dye semi permanent combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra-vibrant color. Our temporary hair dye combines a high-quality cream base with essential oil benefits. Natural Ingredients: This non permanent hair color is fragranced with the essential oil Bergamot, known for its mood-lifting properties. Our temp hair color uses Sunflower Extract to add UV protection to shield hair from the sun and hot tools that cause color fading. Vegan, Cruelty-Free, & Made in the U.S.A.! Prep Your Hair: Our bleach powder for hair preps the hair for our ultra-vibrant semi-permanent dyes. The 25-volume hair dye developer bleach cream is powerful enough to lift the hair without compromising its integrity. This hair bleach kit is vegan, cruelty-free, and gluten-free. Doesn’t Damage Your Hair: The coconut oil helps to condition hair during the lighting process. The soy protein of this lightening powder for hair works to minimize damage while coconut oil adds back moisture that is removed during the lightning process. About GDY: Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hairstylist and makeup artist, Brian O’Connor. GDY comes with a vision to create a community around self-expression, color, and happiness about being who you are. Country of Origin: USA Manufacturer/Importer/Packed By:Good Dye Young